Preparing for a photoshoot involves many decisions: what location should we use? What time of day has the best light? And perhaps the most crucial: what do I wear?!

The number one question I get asked when a client books a session with me is if I have any outfit suggestions.

And you’re in luck – I do! Your clothing not only reflects your personal style but also sets the tone for the entire shoot. In this guide, I’ll walk you through my recommendations to ensure you look and feel your best in front of the camera.

Steer Clear of Busy Prints:

Before we dive into what to wear, let’s learn about what not to wear. When it comes to photoshoots, busy prints or intricate patterns can distract from the main focus – you!

They’re also a photographer’s nightmare – did you know certain patterns or fabric textures can create an optical illusion called moiré? It’s notoriously tricky to edit, and totally avoidable with the right clothing choices!

See the squiggly discolored area highlighted in these examples. The ribbed knit texture of the dress and the thin striped pattern of the shirt created this effect. Avoid plaid, small polka dots, herringbone, houndstooth, and especially thin stripes

Instead, opt for solid colors that create a cohesive and visually appealing aesthetic. Solid hues not only enhance your natural features but also ensure that your outfit complements rather than competes with the backdrop.

This larger family group is a great example of wearing neutral colors – no one’s outfit is overpowering or distracting from the scene.

Coordination is Key:

While matching outfits were once the norm for family photoshoots, modern trends emphasize coordination over uniformity. Aim to create a cohesive look by selecting outfits that complement each other in color and style. I’ve had success when large groups wear different shades of the same color palette or mix and match complementary tones for a harmonious ensemble. That being said – I’m not opposed to silly matching outfits when the occasion calls for it, like at a bachelorette party or for a family Christmas card!

In this example, the family used mainly solid colors in the same warm-toned family. Using a simple print like floral or wide stripes as an accent or layer is okay.

The Power of Neutrals:

Neutrals serve as the foundation for a timeless and versatile photoshoot wardrobe. Basics like cream, beige, gray, khaki, and denim provide a clean canvas that allows your natural beauty to shine through. Moreover, neutral tones work seamlessly with various environments, whether your backdrop is urban architecture, a sandy beach, or a lush forest.

I also love what I would call  “neutral adjacent” colors; muted tones like olive green, navy blue, rust orange, and burgundy all work well in moderation.

Pro tip: white is not always the best choice for outfits. While it is neutral, on a sunny day a white shirt may look overexposed and too bright in your images. If you plan on wearing white, try it as a layer underneath a darker-colored jacket or cardigan.

Add Personality with Pops of Color:

While neutrals should form the foundation of your photoshoot attire, don’t be afraid to incorporate pops of color to infuse personality and vibrancy into your look. Whether it’s a bold accessory, a statement piece, or a fun accent color, these additions can elevate your outfit and add visual interest to your photos. I’ve had clients wear neon blazers, bright ballet flats, and tie-dye ponchos (not at the same time of course).

I find this especially true for my brand sessions – strategically incorporating your brand colors through props and outfits helps tie your photography into the rest of the visuals on your website or social media feed!

Let Nature Be Your Guide:

Consider your photoshoot location as a source of inspiration for your attire. Whether you’re surrounded by lush greenery, towering cityscapes, or serene waterfronts, allow the natural surroundings to influence your clothing choices. Opt to wear a complimentary shade – by harmonizing with the environment, you’ll create photos that feel organic, authentic, and truly captivating.

For these holiday tree farm photos, I encouraged families not to wear green, so they could stand out from the surrounding trees. Cream and dark red tones kept the photos looking festive without everything blending together.

Preparing for a photoshoot involves careful consideration of every detail, and your outfit is no exception. Remember, the goal is not only to look your best but also to feel confident and comfortable in front of the camera. By taking these tips into consideration when planning your outfit, you’ll be ready to capture unforgettable moments with attire that is both stylish and timeless!

Ready to book your photoshoot?